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Jumpers made for an outdoors life
Our wool is from Romney Marsh sheep and is spun and knitted in New Zealand. Footage on the video above is taken in the knitting mill and from one of the farms that provides our wool.

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Inner-layer of merino & possum
We are the only British sellers of wool jumpers with merino and possum double-stitched to create a soft inner lining. The possum are invasive to New Zealand number 5 million. They are culled to protect the native birds. Their fur is exceptionally soft and comparably warm to polar bear fur.

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Made in New Zealand, inspired by the coast
The traditional fisherman's weave originates from fishing communities and was designed to keep out the cold. The early settlers in New Zealand favoured it for farming in the mountains, and today NZ has by far the best hand-made knitting mills in the world.

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Smart crew neck, relaxed fit
The simple crew neck design creates a more structured look with a nod to formality. The body is relaxed fit. The jumper in this photo is years old, not new.

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A Subtle Fisherman's Rib Stitch
We use the traditional fisherman's rib stitch, only with less indentation. This creates more subtle lines, making the jumper more versatile for a range of occasions.
Top-teir wool, at non-mainstream prices
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No marketing spend
We only grow through word-of-mouth, so we don’t inflate prices to cover marketing budgets.
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No discounts, fixed low prices
We do not offer discounts, as this would involve increasing prices when not on sale.
Blog posts
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Our wool and possum-merino layer explained
How we undercut the big players.
Our wool and possum-merino layer explained
How we undercut the big players.
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Wearing a H.G & Sons jumper for 5 years
Eight years ago I was travelling in New Zealand on a fishing trip with a friend - sleeping in the car and fishing the lakes and rivers with a friend. We...
Wearing a H.G & Sons jumper for 5 years
Eight years ago I was travelling in New Zealand on a fishing trip with a friend - sleeping in the car and fishing the lakes and rivers with a friend. We...